Archive for the ‘Actor Marketing’ Category


Actor Branding vs. Typecasting – Here’s What Wins [Pt. 2 of 3]

branding for actors vs typcasting

This is Part 2 of a 3-part series on why ACTOR BRANDING is such an important part of your acting career:

Part 1 – Actor Branding — If You Don't Brand Yourself Now, You'll Hate Yourself Later
Part 2 – [You Are Here] Actor Branding vs. Typecasting – Here’s What Wins
Part 3 – The Truth About Actor Branding & Booking More Acting Jobs

What if it sticks?

“OMG…What if I brand myself and I get STUCK with that role…FOREVER?”

That’s the fear most actors have who don’t understand what actor branding is (and the power you’ll have over your acting career when you deploy actor branding correctly).

Guess what those fearful, unbranded actors have confused branding with?

Yup. You guessed it…typecasting.

Yes, I know — on the surface, and if you don't really know how to use actor branding seamlessly to give your acting career the shot of adrenaline it is dying for, they seem similar…

But are they the same?

Actor Branding: If You Don’t Brand Yourself Now, You’ll Hate Yourself Later [Pt. 1 of 3]


This is Part 1 of a 3-part series on why BRANDING is such an important part of your acting career:

Part 1[You Are Here] – Branding For Actors — If You Don't Brand Yourself Now, You'll Hate Yourself Later
Part 2 – Actor Branding vs. Typecasting – Here’s What Wins
Part 3 – The Truth About Actor Branding & Booking More Acting Jobs

actor branding
Raise your hand if you've ever said:

“I hate all that branding & marketing stuff – I just want to ACT!”

If you've experienced dread or just plain ol' distaste about “branding & marketing” yourself as an actor, that makes total sense.

What creative artist wouldn't?

After all, you were trained to create — to embody a character and tell a story…Not “brand yourself” and do marketing.


But what if you could do both without that icky feeling at all? Read more >>

1 Fast & Easy Way To Be More Memorable To Casting Directors With Branding

As an actor, you're always looking for ways to stand out and be memorable to Casting Directors, right?

Of course right!

After all, how can they cast you if they don't remember you.

Getting your branding right is one of the best ways to make it easy for Casting Directors to remember you.

So, in this video tip, here is 1 fast and easy way you can begin the process of sticking in the minds of Casting Directors starting right now. Read more >>

Social Media For Actors: 3 Tips to Boost Your Acting Career (Without Self-Promotion)

social media for actors stop self promoting

We all know “that actor” on social media.

You know, the one who is always posting the links to their shows, their headshots, their demo reel, their self-promotional EVERYTHING!

You’ve probably been tempted to hit that “unfollow” button – if you haven’t already – or maybe even the “unfriend” button (GASP!).

The truth is, you’re sick and tired of your “friendship” being used as a promotional stage for someone else’s acting career.

Can you relate?

Don’t get me wrong…

Social media can be an incredibly valuable platform for your acting career, IF you use it the right way. Read more >>

Sending Postcards To Casting Directors Is A Waste Of Time…Or Is It?

sending postcards to casting directors.jpg

Stop sending postcards to Casting Directors!

Well, that's what some people are saying…BUT…

Is it always true?

Is this a blanket rule that you should blindly accept in all cases?


Are postcards still RELEVANT? 

Actor Headshots: 3 Things Most Actors Get Bass-Ackwards

actor headshots

What you think about your actor headshots is irrelevant.  In fact, most of the time, you’re looking at the whole actor headshot thing bass-ackwards.

A bold statement but a true one.  Let me explain. Read more >>

Actor Headshots: Why Size Really Does Matter

When it comes to actor headshots, size really does matter.

actor headshots size matters
As actors, most of the time you're focused on understanding how the biz of Hollywood works from your own perspective.  But truthfully, you'd get much better results if you understood how Hollywood works from the perspective of the person from whom you want something.

And this is so true for your actor headshots.   And this is why you MUST understand the Casting Director point of view about yours.   In today's video,  Read more >>

3 Steps To Use Other People’s Emmy Nominations For Your Acting Career

The Emmy Nominations came out.  For some of you reading this now, your own Emmy nomination seems so far away.  Others of you can taste your Emmy nomination it like it's happening right now.

Regardless of which group you fall into, today I want you to learn this one important thing: Read more >>

Twitter For Actors Who Would Rather Act Than Tweet

twitter for actors

Twitter for actors can be baffling.  Twitter for actors can be fun.

But the most important thing that you might be overlooking is that twitter for actors can be CAREER-CHANGING…if you do it right.

In my last social media for actors tip, you learned how to avoid being one of “those” actors on Facebook (the ones that make you roll your eyes and want to un-friend them because of over-posting.  Read more >>

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