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The Truth About Actor Branding & Booking More Acting Jobs [Pt. 3 of 3]

BRANDING FOR ACTORS

This is Part 3 of a 3-part series on why ACTOR BRANDING is such an important part of your acting career:

Part 1 – Actor Branding — If You Don't Brand Yourself Now, You'll Hate Yourself Later
Part 2 –  Actor Branding vs. Typecasting – Here’s What Wins
Part 3 – [You Are Here]  The Truth About Actor Branding & Booking More Acting Jobs

actor branding
“Branding won't work for me because…”

Have you ever had that thought?

A lot of actors who haven't watched this video series (especially video No. 3) have.

Here's the truth about branding … Read more >>

Actor Branding vs. Typecasting – Here’s What Wins [Pt. 2 of 3]

branding for actors vs typcasting

This is Part 2 of a 3-part series on why ACTOR BRANDING is such an important part of your acting career:

Part 1 – Actor Branding — If You Don't Brand Yourself Now, You'll Hate Yourself Later
Part 2 – [You Are Here] Actor Branding vs. Typecasting – Here’s What Wins
Part 3 – The Truth About Actor Branding & Booking More Acting Jobs

What if it sticks?

“OMG…What if I brand myself and I get STUCK with that role…FOREVER?”

That’s the fear most actors have who don’t understand what actor branding is (and the power you’ll have over your acting career when you deploy actor branding correctly).

Guess what those fearful, unbranded actors have confused branding with?

Yup. You guessed it…typecasting.

Yes, I know — on the surface, and if you don't really know how to use actor branding seamlessly to give your acting career the shot of adrenaline it is dying for, they seem similar…

But are they the same? Read more >>

Actor Branding: If You Don’t Brand Yourself Now, You’ll Hate Yourself Later [Pt. 1 of 3]

branding for actors

This is Part 1 of a 3-part series on why BRANDING is such an important part of your acting career:

Part 1[You Are Here] – Branding For Actors — If You Don't Brand Yourself Now, You'll Hate Yourself Later
Part 2 – Actor Branding vs. Typecasting – Here’s What Wins
Part 3 – The Truth About Actor Branding & Booking More Acting Jobs

actor branding
Raise your hand if you've ever said:

“I hate all that branding & marketing stuff – I just want to ACT!”

If you've experienced dread or just plain ol' distaste about “branding & marketing” yourself as an actor, that makes total sense.

What creative artist wouldn't?

After all, you were trained to create — to embody a character and tell a story…Not “brand yourself” and do marketing.

Ick!

But what if you could do both without that icky feeling at all? Read more >>

WORKING ACTOR TIP: How To Pass On An Acting Project Gracefully (Without Insulting The Filmmakers or Casting)

working actor tip

If you're a working actor, you know that sometimes you have to say no to an audition or an offer.

If you're NOT working yet, it may seem hard to believe that you'll be passing on any audition or offer, but your time will come.

And whether you're working now or will be in the future, you need to know how to pass on a project with grace (and without insulting anyone like the Casting Director, the Director, Producer, etc.)

So, if you want to know how the best working actors handle this tricky situation, please watch this video… Read more >>

Audition Confidence | How To Master The Inner Game Of Auditioning And Be An Actor Who Books

audition mindset

In this 3-part video blog, we'll cover the 3 vital stages of the “inner game” of auditioning. Read more >>

Use This Audition Tip To Avoid Accidental “Result” Acting In Your Audition (Even if you’re really experienced)

audition tip avoid result acting

Remember your very first acting class?

If you had a great teacher, of course you learned the number one acting NO-NO of all time…

Never play the result.

NEVER.

EVER.

Why?  Result acting is false and inauthentic…

It's flat and boring…

It doesn't book you the role…

And yet…

I've seen it show up in auditions more times than I can count (surprisingly, even from very experienced actors).

So, if you want to avoid accidentally committing this mortal acting and auditioning sin, please watch this video… Read more >>

Ever Felt Like Quitting Acting? WAIT! Do This Instead…

Ever felt like quitting acting?

Ever felt defeated by the business and by your own acting career?

Ever heard that little voice of doubt prompting you to say to yourself:

“Ugh, should I just quit acting?”

WAIT!

Before you do anything like that, please watch this video… Read more >>

Why Do Casting Directors Call You In?

Ever wondered why Casting Directors call some actors in and not others?

And most importantly, what can YOU do to be one of them?
Read more >>

Best of the Amy Jo Berman Blog, Facebook Live & YouTube Videos 2017

Holy moly! 2017 was certainly a memorable year…to say the least.

Regardless of how events unfolded this year, the best thing for your acting career is to look ahead.

So…2018…Will it be the best year ever in your acting career?

Well, that's my hope for you EVERY year.

In fact, that's what drives me — what INSPIRES ME to keep creating more training, blogs, videos, live videos, webinars and classes to help you.

As I look back on this interesting year we call 2017, I'm grateful to say that a lot of outrageously good things happened for so many actors I've worked with.  Read more >>

What I Know For Sure About Actors

In the back of every The Oprah Magazine, Oprah Winfrey writes a little article called “What I Know For Sure”. I love these pieces because they are from her heart and they speak her truth.

So, since this is a special time of year, I wanted to take a moment to share with you what I know for sure about actors…about YOU and hope it inspires you… or at least brings a little smile to your face.

Having worked with thousands of actors like you over the years – from brand-spanking new to working actors to household names and beyond – there are some things I’ve become keenly aware of about YOU…even some things that you don’t notice about yourself, so I thought I’d share them here. Read more >>