Branding For Actors

Want To Stand Out From The Crowd, Get More Auditions & Become More “Castable”?…

“Branding?  What’s that?  I don’t need that. I’m an actor, not a product or a company.”

If you’ve thought that before (or even right now), I get it.

You either have never thought about branding before when it comes to your acting career …

Or you thought it’s not something you should waste your time on and it doesn’t apply to you …

But it does.

Oh BOY does it ever!

The thing is, since so few people actually know how to apply a branding strategy to an acting career, you may not have ever encountered someone who can show you how powerful it is to find your brand and what it can do to breathe new life into a ho-hum acting career.

But I will.

In fact, it’s my pleasure to let you use my 20 years of experience in A-list Casting and my experience as a highly sought-after Branding & Marketing Consultant to help you have a more successful acting career.

Your passion is acting.  Mine is helping actors.  We make quite a pair!

Actors Who Understand Their Brand Are The Busiest Working Actors

But before I show you how you can do that (and I will), let’s start with where you are right now.

I always like to start with questions because they always lead you to the next natural step, if you are willing to answer honestly to yourself…which I’m betting you are.

Here are a few questions for you…

Do you feel like you’re submitting and submitting (or your agent is) and you’re not getting enough (or any) response from all those submissions?

Did you ever get the feedback “I don’t know what to do with you”?

Or have you ever wondered what part of your range as an actor you should highlight when it comes to your headshots, online profiles, websites, etc?  And you worry about getting typecast?

But most of all…

Are you feeling that your career isn’t on a laser-focused track, moving effortlessly toward your goal to work more.  And you want so badly to get more auditions, get more bookings, get more recognition and work consistently?

If there was a YES in there somewhere, you’re in the right place.

If You’re Not Getting Enough Auditions You Might Have A Branding Problem

Any one of those issues can be caused by a “branding problem”.

What is a branding problem?

It’s either a mixed message about your brand, or worse yet, no message at all.

What Does “Branding” Have To Do With Acting?

Think of “branding” as a message you’re telegraphing to Casting Directors (and others on your target list – Producers, Directors, etc)…

The message you send out with your branding can be the difference between working a lot and waiting for the phone to ring.

Let’s start with how Casting Directors receive your “message”.

When Casting Directors are going through submissions, they’re focused on finding a match between what they want for the role and what is in front of them on the submission screen.

Their vision of the role is a compilation of what the Director, Writer, Producers and Studio want, along with their own vision of what the role should be.

Casting Directors have that vision in their mind as they look at your submissions.

When they see an actor’s submission whose message is a match with their vision, they stop, click and consider that actor further, and will consider calling them in for an audition.

If, however, that same actor has the wrong “message” or a non-descript “message”, they will get passed over.

Actors Who Have No Brand Or The Wrong Brand Are The Ones Who Struggle Most

Once you discover how to find your brand and laser-target your message, you can use it to your advantage to move your acting career forward in a much more focused way.

Ask any Casting Director and they’ll tell you that it’s only getting more and more competitive to get noticed.  And if you’re passionate and serious about making your living as a professional working actor (now or someday soon) you want every opportunity for a Casting Director to see your face so you can make an impression and BE MEMORABLE (the right way).

REMEMBER: Standing out from the crowd is key to a successful acting career

As someone who spent nearly 20 years as a Casting Director, including 14 years as Vice President of Casting at HBO, I have been on the receiving end of every possible actor promotion that you can imagine, including thousands and thousands and thousands of submissions, as well as invitations to shows, post cards, tweets, Facebook requests, etc.

You name it, I’ve seen it.

And I know what works.

Combining all that Casting experience with years of experience as a sought-after Branding & Marketing Consultant has given me a unique perspective on how any actor can get the edge in this competitive industry with a simple tweak of your brand.

What that means for you is that if you’re struggling to get more auditions and get cast, even when you’re doing great work, there is a solution for you

The good news is, it’s learnable and easy to apply.  🙂

This Is Your Chance To Stand Out From Your Competition And Become The Most ‘Castable’ Actor They See

So what is a “castable” actor?

A “castable” actor is one whose talent and branding message become the one that is easiest for a Casting Director to imagine in the role.

You want it to be easy for them to imagine you in the role they’re casting because they get hundreds, sometimes thousands of submissions for every single role.

So, if they don’t already know you, and you want them to, you’ve got to create the path of least resistance for that event to occur.

A clear, concise, accurate branding message can make that happen.

If they already know you, then it’s even easier to give you the edge over others they already know because once your message is clear, you become even more castable.

How do you become ‘castable’ with your branding message?

Great question. And that’s exactly what this page is all about…  🙂

Enter “Branding For Actors: How To Stand Out From The Crowd & Become More Castable” video class.

Here’s a sampling of what you’re getting in this power-packed 2-hour video class…

  • “Branding For Booking” – The REAL reason you need to BRAND yourself as an actor (if you want to gain momentum in your acting career instead of staying stuck)…
  • “The Type vs. Brand Conundrum…Solved!” – Type is NOT Brand and Brand is NOT Type. End the confusion and get a simple, clear understanding of each (and how to use them the right way)...
  • "Casting Director Goggles" – Discover a simple way to know how Casting Directors actually see you, so you can easily give them what they want (while still being 100% ON BRAND)...
  • "1-2-3-Brand!" – Follow my simple 3-step formula to uncover your brand (even if you have absolutely no idea where to start) [WORKSHEET INCLUDED]...
  • "Find Your Sweet Spot" – Most actors who attempt branding miss this part...and fail. This is the SINGLE BIGGEST FACTOR in any actor's branding success or failure. I'll show my systematic, no-fail process to find your branding sweet spot in 5 simple steps [WORKSHEETS INCLUDED]...
  • "I'm Branded...Now What?" – Now that you discovered your brand (and your sweet spot), what do you do with it? I'll show you exactly what to do with it and where to get the best results [CHECKLIST INCLUDED]...
  • ...and sooo much more.

You're also getting these great bonuses...

 How To Attract, Target, Find & Connect With The Right People

  • “Ready, Aim, Fire” – In this LIVE mini-training after the webclass, you'll get my creative targeting strategy to find people, projects and shows that are looking for your exact brand and BOOM!...
  • "Attract, Find, Connect" – Discover how to attract find and track your new & exsisting connections so you can develop a longstanding relationship that can grow into more and more opportunities.

 Over-My-Shoulder Branding Hotseat Recordings

  • In these recorded BONUS BRANDING HOTSEAT videos, watch over -my-shoulder as I walk actors through the process of how to find their brand on the spot...
  • See how I move them through the process so you can model it in your own branding (so you can avoid the pitfalls and repeat the wins)!

Seriously, chances are you’ve already missed out on some amazing audition and acting opportunities because of your lack of branding or mixed branding message…

You’ll know this is the case if you’ve ever heard about something casting that you knew you were right for but didn’t get a shot at.  You couldn’t even get in the room.

Has that ever happened?

Then please don’t waste one minute sitting there unbranded with your fingers crossed hoping to magically get discovered just because you’re talented.

What About Talent? Shouldn’t That Beat Branding?

Of course talent is important.  It’s very important. And I bet that you’ve spent a lot of time developing your skills – your craft as an actor.

You absolutely should!

In fact, that’s THE reason why branding is so important, especially if you’ve been working so hard on your craft as an actor…

REMEMBER: It doesn’t matter how talented you are IF they don’t know you exist or don’t know what to do with you once they see you. 

If you want to get the opportunity to show them what you can do, you must give them the path of least resistance to receiving your “message” as an actor and determining if you are a match for what they want…

So they can bring you in and so you get your chance to shine in the audition room and get that role that you’re perfect for.

I Have No Idea How To Do This…Where Do I Start?

The good news is you don’t have to do try to figure it out on your own… Especially since I’ve already done the work for you by creating this extremely specific, detailed guide for you to follow…

I mean it…

Don’t Spend One More Minute Marketing Your “Stuff” As An Actor Without Knowing Your Brand First

If you don’t know how to start to find your brand, then I have good news…

You’ve already started.

You’ve found your way to this page.

You’re reading all this content about branding.

You’ve discovered just how important finding your brand is for the success of your acting career.

And you know that the next logical step is enrolling in the “Branding For Actors” video class so I can take you by the hand and show you how to do it.

So now you don’t have to go it alone!

"Yes, I Want In!  How Much Will This Cost Me?"

Normally, this class is only available as part of my “Social Discover Me Master Class” program where you learn how to create powerful relationships and get more auditions and opportunities using Facebook, Twitter, Video, Websites and more…

Until now, the only way to access this foundational information on Branding For Actors was to enroll in my whole Social Discover Me class and coaching program.

The “Branding For Actors” class is literally the foundation of that entire master class program.

The total value of this class with plus the Bonuses is $324...

And you're getting access to all of it right now for only $147.

Total Value $324

Yep, just $147


Literally, you can go out for a mediocre dinner or...

  • Increase your chances of getting noticed so you can get more auditions than you ever had before
  • Save time (by using the information I painstakingly put together for you to access instantly)
  • Save energy (by not having the emotional ups and downs every time you hear that someone just like you got an audition for something you were submitted for but didn’t get in on)
  • Avoid potentially embarrassing “rookie” mistakes (including a big one that some “actor marketing” teachers tout as being “creative” and “attention-getting” that no Casting Director wants to see)
  • Avoid that painful call from your agent telling you “they don’t know what to do with you”…again

Now, after you take the “Branding For Actors” video class...

You Can Clearly See What Your Brand Is And Know Exactly What To Do With It To Get You More Powerful Connections, More Auditions & More Acting Jobs

If getting the edge over your “unbranded” competition and learning how to leverage that knowledge to create powerhouse relationships and become more ‘castable’  sounds good to you…

Click the “Get Started Now” button and start discovering your unique brand and become more ‘castable’ NOW …

Total Value $324

Yours Today For Just $147


To make your decision easy, I'm going to remove all risk!

I want to guarantee you take advantage of this offer today, and feel good about it.

You're protected by my 30-day money-back guarantee. If for any reason at all you're not completely satisfied, email my team and we will give you a complete refund. I don't think you'll need to use it, but you can relax, knowing it’s there just in case..

You're getting this powerful branding training with all the fixins risk free!

Frequently Asked Questions

Still sitting on the fence? Here are answers to some of the most commonly asked questions...

Q. Can’t I Just Learn This In My Acting Class?

A.  No. If that were the case, wouldn’t you have done it already?  Most acting teachers are trained at teaching you the craft of acting but have no idea how to teach (or even explain) what branding for actors is. 

Even most Casting Directors can’t put their finger on it.  That’s because they’re trained to cast.   But because I’ve been trained to cast AND to brand, I know not only what it is, and why you should use it but more importantly, how Casting Directors are going to perceive it and what works.

Q. Is This A Live Class?

A. It’s a recorded 2 hour training on how you can brand yourself and get better results in your acting career, along with several downloadable supplementary resources and tools to help you get started now.  As soon as you complete your order, you get instant access to the class and bonuses in our private membership area where you can watch or listen to it as many times as you like, on your own schedule, at your convenience

Q. Is There A Guarantee?

A. Yep…all my trainings have a 30-day, no-questions-asked guarantee.

In other words, if you aren’t happy for any reason, just let me know and I’ll give you your money back. I doubt you’ll use it…but you can relax, knowing it’s there just in case. You either love it or you get your money back. It’s as simple as that!

Q. Why $147?  What's the catch?

A. If you’re thinking “why is this class plus those bonuses only $147…that’s crazy…what’s the catch?” then here is the ONE reason that should put your mind at ease:

1. I’m loyal like a St. Bernard. I’m not kidding. Since you are a LOYAL subscriber to my email list, I respect that and give you my loyalty right back. Therefore, when I do something NEW (such as make a training available that I’ve never released on its own before), you get first crack at it at the best possible price. Period.

I don’t know if I’ll ever offer this deal to the general public at all, nevermind at this price…especially considering how much valuable experience and content I packed into this class.

I also believe that once you experience this awesome class, you’ll come back for more training and possibly even upgrade the whole “Social Discover Me Master Class” program where you’ll get tons of strategies for you to take all your branding knowledge and put it to work (on social media and beyond).

But that’s it…

No fine print…no “hidden trials”…no shenanigans. Just the information you need and the results you want.

Q. How Long Will It Take To Get Access To My Class?

A. Immediately. Your login and access information will be sent to the email address you provide, and it explains how you can access the class inside of our private members area.

Hurry… Get “Branding For Actors” Now!!

Order now and get: A jam-packed 2 hour video class plus bonuses and downloadable class resources so you can get started branding yourself now and get better results in your acting career... 24/7 access on any device 30-day money back guarantee ...all for just $147.

Click the “Get Started Now” button now for INSTANT ACCESS!


Total Value $324

Just $147 Today

WARNING! If you don't get this now and go to another audition without this training and miss another opportunity, you will kick yourself.  Don't risk the kick, just get it now!!!